#3 Best Value

NOW Foods Astaxanthin Review

Comprehensive review of our budget-friendly, high-potency astaxanthin pick for 2025

Updated: January 15, 2025 7 min read

Quick Summary

NOW Foods Astaxanthin 10mg
4.0

1,456 reviews

Our Verdict

NOW Foods delivers impressive value with 10mg of natural astaxanthin at a budget-friendly price. Excellent choice for cost-conscious consumers seeking high potency.

10mg Per Serving
$19.99 Bottle Price
$0.33 Per Serving
Natural Microalgae Source
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NOW Foods Astaxanthin 10mg Supplement Bottle
Free Shipping Quality Guarantee Non-GMO

Overview

NOW Foods Astaxanthin represents an excellent balance of quality and affordability, earning our #3 spot as the "Best Value" option. With 10mg of natural astaxanthin per softgel at a budget-friendly price point, this supplement delivers impressive potency without breaking the bank.

After thorough testing and analysis, we found that NOW Foods consistently provides good quality natural astaxanthin derived from Haematococcus pluvialis microalgae, with each batch tested for purity and potency. The 10mg dosage offers a sweet spot between effectiveness and value.

This supplement is particularly appealing for budget-conscious consumers who want high potency (10mg) without the premium price tag of our top two picks, making it an excellent entry point into astaxanthin supplementation.

Key Features

High Potency: 10mg Per Softgel

NOW Foods provides 10mg of astaxanthin per softgel, offering excellent potency that's higher than many budget options. This dosage provides substantial antioxidant benefits and aligns with clinical studies showing effectiveness at 8-12mg daily.

Natural Source from Microalgae

The astaxanthin is derived from Haematococcus pluvialis, the gold standard for natural astaxanthin. This natural form is superior to synthetic versions in both effectiveness and bioavailability.

Excellent Value Proposition

At just $0.33 per serving for 10mg of astaxanthin, NOW Foods offers outstanding value. This makes it significantly more affordable than premium brands while still delivering quality and effectiveness.

Quality Testing & Non-GMO

NOW Foods conducts quality testing and ensures their products are Non-GMO Project Verified. Each batch is tested for purity and potency to maintain consistent quality standards.

Convenient Softgel Format

The softgel capsules are easy to swallow and contain natural vitamin E as an antioxidant preservative. The 60-count bottle provides a 2-month supply at the recommended dosage.

Pros and Cons

Pros

  • Excellent potency-to-price ratio: 10mg per serving at just $0.33 makes it very cost-effective
  • Natural astaxanthin from microalgae: High-quality source ensures superior bioavailability
  • Non-GMO Project Verified: Meets strict standards for genetic modification avoidance
  • Good customer ratings: 4.5/5 stars with over 1,400 reviews shows consistent satisfaction
  • 60-day supply: Convenient bottle size for regular supplementation
  • Widely available: Easy to find in stores and online
  • Quality testing: Each batch tested for purity and potency
  • Natural vitamin E added: Acts as a preservative and additional antioxidant
  • Vegetarian softgels: Suitable for most dietary preferences
  • Money-back guarantee: Risk-free trial period

Cons

  • No extensive third-party testing: While tested by NOW Foods, doesn't have independent lab verification like premium brands
  • Limited information on sourcing: Less transparency about the specific microalgae cultivation methods
  • Basic packaging: Simple bottle design without premium presentation
  • May require consistent use: Like all supplements, benefits are best seen with regular, long-term use
  • Not the highest potency available: While 10mg is excellent, some prefer 12mg for maximum benefits

Clinical Studies & Research

NOW Foods Astaxanthin is supported by extensive clinical research demonstrating its effectiveness:

Skin Health Studies

A 12-week study published in Nutrients found that 10mg of astaxanthin daily significantly improved skin elasticity and reduced wrinkle depth in middle-aged participants. The study showed measurable improvements in skin texture and moisture retention.

Eye Health Research

Research in Journal of Clinical Biochemistry and Nutrition demonstrated that 10mg of astaxanthin daily reduced eye fatigue and improved visual function in individuals with computer vision syndrome. The study found significant improvements in accommodation amplitude after 4 weeks.

Exercise Performance

A study in the International Journal of Sport Nutrition and Exercise Metabolism showed that 10mg of astaxanthin daily improved cycling performance and reduced muscle fatigue in trained athletes. The antioxidant properties help protect against exercise-induced oxidative stress.

Cardiovascular Health

Multiple studies have shown astaxanthin's cardiovascular benefits. A meta-analysis of 8 randomized controlled trials found that astaxanthin supplementation significantly improved lipid profiles and reduced inflammation markers.

Evidence-Based: The 10mg dosage used in NOW Foods aligns with numerous clinical studies showing benefits at this level, making it suitable for comprehensive antioxidant support and various health applications.

Side Effects & Safety Profile

NOW Foods Astaxanthin has an excellent safety profile with minimal side effects:

Generally Safe

No serious adverse effects reported in studies using up to 40mg daily for 12 weeks. The 10mg dose in NOW Foods is well within safe limits.

Minimal Side Effects

Side effects are rare at the 10mg dosage. When they do occur, they're typically mild and may include slight digestive discomfort or subtle skin discoloration.

Natural Ingredients

Formulated with natural ingredients and free from artificial colors, flavors, and preservatives. Contains natural vitamin E as a preservative.

Quality Standards

Manufactured in facilities that follow Good Manufacturing Practices (GMP) and undergoes quality testing for purity and potency.

Safety Note: While generally safe, consult your healthcare provider before starting any new supplement, especially if you have pre-existing medical conditions or are taking medications.

How to Use

Dosage

Take 1 softgel daily with a meal containing healthy fats. The 10mg dose provides optimal benefits for most adults.

Timing

Best taken with breakfast or lunch. Consistency matters more than specific timing. Many users prefer morning dosing for daytime benefits.

Duration

Results typically visible after 4-6 weeks of consistent use. For best results, use long-term (2-3 months minimum).

Dose Adjustment

Start with 5mg daily (half a softgel) for the first week if you're new to astaxanthin, then increase to 10mg.

Pro Tip: For enhanced absorption, take with meals containing healthy fats like avocado, nuts, or olive oil. The natural vitamin E in the formula helps preserve the astaxanthin.

Our Final Verdict

8.9/10

Excellent Value

NOW Foods Astaxanthin earns our #3 spot as the "Best Value" option for excellent reason. The combination of 10mg potency, natural source, quality testing, and budget-friendly pricing makes it an outstanding choice for cost-conscious consumers.

This supplement delivers impressive value without significant compromises in quality. The 10mg dosage provides substantial antioxidant benefits, and the natural microalgae source ensures superior bioavailability compared to synthetic alternatives.

We confidently recommend NOW Foods Astaxanthin for budget-conscious consumers seeking high-potency astaxanthin without the premium price tag of our top picks.

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Frequently Asked Questions

Is 10mg of astaxanthin a good dosage?

Yes, 10mg is an excellent dosage that aligns with numerous clinical studies showing benefits at this level. It's higher than many budget options and provides substantial antioxidant protection without being excessive.

How does this compare to more expensive brands?

While it doesn't have the extensive third-party testing of premium brands, NOW Foods still delivers quality natural astaxanthin at a fraction of the cost. For most consumers, the difference in quality is minimal compared to the significant price savings.

Is this suitable for vegetarians?

Yes, the softgel capsules are vegetarian-friendly (made from plant-based materials) and don't contain gelatin. The formula is also Non-GMO Project Verified.

How long does it take to see results?

Most users notice benefits after 4-6 weeks of consistent daily use. Skin health improvements may take 6-8 weeks, while some users report feeling more energetic within 2-3 weeks.

Can I take this with other supplements?

Yes, astaxanthin generally works well with other supplements. It pairs particularly well with omega-3s, vitamin E, and other antioxidants. However, consult your healthcare provider if you're on blood-thinning medications.

Is NOW Foods a reputable brand?

Yes, NOW Foods is a well-established supplement company with over 50 years in business. They follow Good Manufacturing Practices (GMP) and have a good reputation for quality and transparency in the supplement industry.