1. Introduction
Best Astaxanthin ("we," "our," or "us") operates bestastaxanthin.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
We respect your privacy and are committed to protecting your personal data. This Privacy Policy will inform you about how we handle your personal data, your privacy rights, and how the law protects you.
2. Information We Collect
2.1 Information You Provide to Us
We may collect the following information that you voluntarily provide:
- Contact Information: Name, email address, phone number (if you contact us via our contact form)
- Communication Data: Any messages, feedback, or correspondence you send to us
- Newsletter Subscriptions: Email address if you subscribe to our newsletter
2.2 Information Automatically Collected
When you visit our Website, we automatically collect certain information:
- Device Information: IP address, browser type, operating system, device type
- Usage Data: Pages viewed, time spent on pages, links clicked, referring URLs
- Cookies and Tracking Technologies: As described in our Cookie Policy
- Analytics Data: Information collected through Google Analytics (see section 5)
2.3 Information from Third Parties
We may receive information from:
- Affiliate Networks: Amazon Associates, ShareASale, CJ (limited to transaction data, no personal information)
- Analytics Providers: Google Analytics
- Social Media: If you interact with us on social media platforms
3. How We Use Your Information
We use the collected information for the following purposes:
3.1 To Provide and Maintain Our Service
- Display and deliver website content
- Respond to your inquiries and requests
- Provide customer support
- Send administrative information
3.2 To Improve Our Website
- Analyze how users interact with our Website
- Identify areas for improvement
- Test new features and functionality
- Monitor website performance
3.3 To Communicate With You
- Send newsletters (if you've subscribed)
- Provide updates about new content or products
- Respond to comments or questions
3.4 For Marketing and Analytics
- Understand user preferences and trends
- Measure the effectiveness of our content
- Track affiliate link performance
3.5 For Legal Compliance
- Comply with legal obligations
- Enforce our Terms of Service
- Protect our rights and prevent fraud
4. Legal Basis for Processing (GDPR)
If you are from the European Economic Area (EEA), our legal basis for collecting and using your information depends on the data and context:
- Consent: When you provide explicit consent (e.g., newsletter signup)
- Legitimate Interests: When necessary for our legitimate business interests (e.g., improving our Website)
- Contract Performance: When necessary to provide services you've requested
- Legal Obligation: When required by law
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Website. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for the Website to function properly
- Analytics Cookies: Help us understand how visitors use our Website (Google Analytics)
- Preference Cookies: Remember your preferences and settings
- Advertising Cookies: Track affiliate link clicks (Amazon Associates)
For more detailed information, please see our Cookie Policy.
Managing Cookies:
You can control cookies through your browser settings. However, disabling cookies may affect Website functionality.
6. Google Analytics
We use Google Analytics to analyze Website usage. Google Analytics collects information anonymously and reports Website trends without identifying individual visitors.
Google Analytics uses cookies to collect information such as:
- How often users visit our Website
- What pages they visit
- What other sites they visited before coming to our Website
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
7. How We Share Your Information
We do NOT sell, rent, or trade your personal information. We may share information in the following limited circumstances:
7.1 Service Providers
We may share information with third-party service providers who assist us in:
- Website hosting
- Email delivery (if you subscribe to newsletters)
- Analytics and performance monitoring
7.2 Affiliate Partners
When you click on affiliate links, we may share limited information (click data) with:
- Amazon Associates
- ShareASale
- Commission Junction
This data does NOT include personally identifiable information.
7.3 Legal Requirements
We may disclose your information if required by law or in response to:
- Legal processes (subpoenas, court orders)
- Government requests
- Protection of our rights or safety
7.4 Business Transfers
If we merge with or are acquired by another company, your information may be transferred as part of that transaction.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data:
- SSL Encryption: Our Website uses HTTPS encryption
- Secure Hosting: Data is stored on secure servers
- Access Controls: Limited access to personal data
- Regular Security Audits: Ongoing monitoring and updates
Important: While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
9. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy:
- Contact Form Data: Retained for up to 2 years
- Analytics Data: Retained according to Google Analytics settings (default: 26 months)
- Newsletter Subscriptions: Until you unsubscribe
After the retention period, we will securely delete or anonymize your data.
10. Your Privacy Rights
10.1 General Rights
You have the following rights regarding your personal data:
- Access: Request a copy of your personal data
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your data
- Objection: Object to processing of your data
- Restriction: Request restricted processing
- Data Portability: Receive your data in a portable format
- Withdraw Consent: Withdraw consent at any time
10.2 GDPR Rights (EEA Residents)
If you are in the EEA, you have additional rights under GDPR:
- Right to lodge a complaint with a supervisory authority
- Right to data portability
- Right to withdraw consent without affecting prior processing
10.3 California Privacy Rights (CCPA)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising CCPA rights
Note: We do NOT sell personal information.
10.4 How to Exercise Your Rights
To exercise any of these rights, please contact us. We will respond within 30 days.
11. Third-Party Websites
Our Website contains links to third-party websites, including:
- Amazon.com (via affiliate links)
- Other retailers and supplement brands
- Social media platforms
Important: This Privacy Policy does NOT apply to third-party websites. We are not responsible for the privacy practices of these sites. Please review their privacy policies before providing any information.
12. Children's Privacy
Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.
If you believe we have collected information from a child under 16, please contact us immediately, and we will delete the information.
13. International Data Transfers
Your information may be transferred to and stored on servers located outside your country of residence. By using our Website, you consent to the transfer of your information to countries that may have different data protection laws.
We ensure appropriate safeguards are in place to protect your data during international transfers.
14. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.
Material Changes: If we make material changes, we may notify you by email (if we have your email address) or by a prominent notice on our Website.
We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@bestastaxanthin.com
- Contact Form: Contact Page
We will respond to your inquiry within 30 days.